First world problems!

milk-and-cookiesAs the U.S. goes gaga for today’s solar eclipse, the self-pity of those that won’t see it is comical. Consider tweets and comments by folks that are so upset that “I won’t be able to see the eclipse today because I’m on vacation in Hawaii” or “My friends and I reserved the rooftop of a 5-star hotel, but the forecast calls for rain”. If you’re unconvinced about the notion of Entitled Consumers, consider how often you hear the expression “first world problems!”

As consumers, we’ve become so entitled that we actually make fun of ourselves! We have subreddits, memes, and hashtags that perfectly illustrate how overinflated our expectations have become – I guess it’s better that we at least acknowledge how ridiculous we can be.

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