Marketing to the Entitled Consumer – so real, you can touch it (well, I can at least)

Marketing to the Entitled Consumer - the bookI just received my first copies of Marketing to the Entitled Consumer, which will be on the bookshelves on October 30.

After countless hours of deliberation, debate, writing, and editing – and then waiting – it’s finally real.

And, we only have 35 days to wait to see it on shelves and hear the reaction. Our goal has always been to spark a conversation — about consumers, what they want, and how brands can and should give it to them. We hope you’ll chime in on this site as part of that conversation.

We’ve launched a separate site which is dedicated to the book if you’d like to check that out. It gives a detailed view of what to expect in each chapter. We also hope that you’ll buy and give feedback on the book. It’s available for pre-order on Amazon, and wherever else you might buy books.

We have launch events and signings in London on October 4 and New York on October 17. Let Nick, Josh, or me know if you’d like to attend.

Humbly,

Dave

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