The Book

One third of all consumers and two thirds of entitled consumers agree that, “Companies should anticipate my needs and meet them before they arise.” Yes, millions of your customers expect you to read their minds!

Book cover with backgroundOur book, Marketing to the Entitled Consumer, recognizes that you need a new strategy: consumer-first marketing, and is the first book to lay out how to do it.

With a foreword by NFL Hall of Famer, Steve Young, and featuring focus groups and surveys with 7,000 consumers, and scores of interviews and case studies with leading marketers, you’ll learn everything you need to apply consumer-first marketing to your organization. Learn more about the book that:

  • Legendary marketing thinker Don Peppers calls “a warning shot across the bow of traditional marketing”
  • Indochino CEO, Drew Green says  you should “move to the top of your reading list”
  • Author Steven Van Belleghem says “sees around the corner to understand the consumers of tomorrow and how you can connect with them”

Click to buy on Amazon, Barnes & Noble, 800-CEO-Read, or IndieBound